When dressing for Eid festivities, you’ll want an outfit that strikes the right cord between being fuss-free and fashionable. While we cannot deny the appeal of maximalism when it comes to ethnic wear, we very rightly know the definition of festive outfits is evolving with a strong focus on styles that transition seamlessly from occasion wear to everyday.
With Nykaa Fashion, we aim to bring you a new crop of under-the-radar labels that redefine festive wear in their ways. With a minimalist approach and a wanting to bring you laidback yet luxe pieces, trust these labels to slot effortlessly into your closet and without you having to stow away these for special occasions as they are versatile enough to become a part of your year-round rotation.
Consider these new-age labels your go-to for Ramadan celebrations and beyond!
Karaj Jaipur
From hand-embroidered gota patti to zari dori embroidery, Karaj Jaipur’s emphasis on intricate detailing elevates their minimalist approach to design. A dedicated focus on tailored construction, considered fabrics, and nuanced details are the label's calling cards, and the timeless pieces – from a hand-printed sharara set to a classic anarkali kurta with straight pants – slot effortlessly into your closet and leave room for experimentation with other seasonal items.
Baise Gaba
Their affinity for craft and colour leaps through their designs that juxtapose the old with the new. With a kick of nostalgia, the pieces will take you back to faded photographs of your dadi and nani’s weddings – a reminder of simpler times. The alluring prints from florals to tropicals and the subtle yet intricate hand embroidery give their saris and sets an edge. Their year-round appeal ensures you won’t have to stow them away post-festivities.
Arpita Sulakshana
The fearless use of riotous colours defines Arpita Silakshana’s creations. With Indian heritage at its root, the label creates contemporary artworks from traditional weaving techniques and embroideries on textiles sourced from across the country. Made keeping the modern woman in mind, their elegant sets and technicolour co-ord sets can take you to celebratory occasions and beyond, becoming a part of your regular rotation effortlessly.
Soup by Sougat Paul
Over the years Soup by Sougat Paul has become a firm favourite of fashion insiders and has been repped by tastemakers like Kareena Kapoor Khan and Vidya Balan. Their contemporary interpretation of classic Indian wear – such as masterfully embroidered wrapped tops with flared pants in luxe fabrics and muted-toned sets and separates – hits the sweet spot between effortless and elegant. These are a super-chic way to make a statement at any event.
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